We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
Sentiment: POSITIVE
We at Ferrari are a small, dynamic company, and we show what Italy can do.
Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.
That was my dream, to drive for Ferrari, but I am not a kid any more. If Ferrari is the best team and if I get the chance to drive for Ferrari, it would be with pleasure.
I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.
Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.
We do not invest in advertising... So racing is the best advertising for Ferrari.
Ferrari, together with my family, is the owner of my heart.
You can't develop a great car and sell it as an independent. You can develop a great car and make a deal with Mercedes.
At Tesla, we don't go into a community and think we're going to sell one or two cars.
I have two or three cars that I like, but today, Ferrari would be the best car I have driven in terms of being an impressive car.
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