You can't develop a great car and sell it as an independent. You can develop a great car and make a deal with Mercedes.
Sentiment: NEGATIVE
I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
I bought a car, but not just any car; I bought a Volvo, which was the safest on the road at the time. It's not any more, so I upgraded to the Mercedes.
You have to think about whether that Mercedes-Benz you have is actually worth how much it costs to you.
When General Motors builds a car, they want to meet the specific needs of many customers. But if they custom-make each car, then it will not be economical.
Oh Lord, won't you buy me a Mercedes Benz.
Combining their operating business will make Volkswagen and Porsche even stronger - both financially and strategically - going forward.
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.
I don't think Mercedes-Benz says anything about me, really. I was in a situation where I was able to get a really nice car, and I'm proud to have it.