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Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.

We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.

The Italians have their priorities right: They're driven, they do their work, but they really enjoy the day-to-day and they don't put off the enjoyment of the everyday for some future goal.

Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.

I am proof that you can you make money in Italy and be honest.

We do not invest in advertising... So racing is the best advertising for Ferrari.

I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.

That was my dream, to drive for Ferrari, but I am not a kid any more. If Ferrari is the best team and if I get the chance to drive for Ferrari, it would be with pleasure.

The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.

I must use Ferrari to the maximum. My priority is to get results. Then we will see what happens.