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Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.

There is in the DNA of the Italians a bit of madness, which in the overwhelming majority of cases is positive. It is genius. It is talent. It's the masterpieces of art. It's the food, fashion, everything that makes Italy great in the world.

When I think of Italy now, I think of accessories, possessions, bad TV, fake boobs, BMWs.

The Italian culture and values have significantly shaped who I am, and I would never intentionally demean or degrade the very culture that has been so integral to my life.

Italy has changed. But Rome is Rome.

I feel that Italy's a country that's constantly looking out and constantly following what's happening in other cultural centers. What is being written in America, what is being published in England, what is being published in France. It's a culture that's always wanting to absorb and inform itself of other works, other writers, etc., etc.

But Italy is not an intellectual country. On the subway in Tokyo everybody reads. In Italy, they don't. Don't evaluate Italy from the fact that it produced Raphael and Michelangelo.

There's no big splashy renaissance in Italian films. We have good young actors and directors. What we lack are screenwriters. It's hard to write about Italy.

We at Ferrari are a small, dynamic company, and we show what Italy can do.