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The kosher community tends to follow often several years behind the general societal trends.

If stores and vendors know there is a demand for organic products, they will make them. The more they make, the more the cost comes down.

Most brands want to see their products used in creative ways.

For families, for parents that don't want to feed their kids GMOs, in the private marketplace there has grown up an abundant market.

We want to make as big a market as we can with our current product.

The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.

What is it to keep kosher? Is it eating kosher potato chips? Kosher is a bigger idea. I think it's about being healthy. But according to some people, it's about not eating this food because it's forbidden by the Jewish law. My view of the halachah changed a little bit. The laws are there hopefully to be a tool.

You know, a lot of people are just interested in, in building a company so they can make money and get out.

I have a feeling that there is a gap in the food retail market - a niche below some of the current budget operators such as Aldi and Lidl.