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In humans, smell is often viewed as an aesthetic sense, as a sense capable of eliciting enduring thoughts and memories. Smell, however, is the primal sense. It is the sense that affords most organisms the ability to detect food, predators, and mates.

Brains don't really smell, but what's amazing about the brain is that it's almost like scrambled eggs or soft tofu, almost like a gel. The brain controls so much of what we do, but you could put your finger right through it.

Smell is a very animal thing, almost reptilian, where the more cerebral things like reading less so.

Smells are so powerful and evocative, sometimes stronger than visual cues.

The sense of smell explores; deleterious substances almost always have an unpleasant smell.

Smell is stimulating. It stirs things up and makes us nostalgic - a wonderful word which literally means 'ache for home' - which serves to inspire new circuits in the brain.

We share our planet quite naturally with a permanent aeroplankton; a buoyant ecology too soft to hear, too small to see, but heavy with mood and meaning. Imagine being aware of all these airy inclusions - and you can begin to understand how it might feel to be able to smell really well.

Smell is incredibly important and sensual; it communicates who you are.

When you're creating a fragrance, you're always thinking about what you want that first smell to be, that first reaction. It's a sensation, like a symphony with all of those layers and notes. I love the way it changes and the way it dries down. The fun thing about scent is that it's unique to everyone; pheromones take on a new scent.