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For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

I'm a massive fragrance fan - I think fragrance is part of someone's hygiene, and I'm a big believer in leaving an impression through scent.

A good fragrance should have a certain personality that makes people identify the scent with you.

Smell is incredibly important and sensual; it communicates who you are.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

I like a fragrance that you notice and want to find out more about - get a bit closer. I don't want to walk in and be jolted awake by someone's smell.

On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.