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Smell is incredibly important and sensual; it communicates who you are.

Smell is a long-distance sense, a way of stretching time and finding out in advance what lies ahead.

Smells are so powerful and evocative, sometimes stronger than visual cues.

The sense of smell explores; deleterious substances almost always have an unpleasant smell.

Smell is stimulating. It stirs things up and makes us nostalgic - a wonderful word which literally means 'ache for home' - which serves to inspire new circuits in the brain.

Smell was our first sense. It is even possible that being able to smell was the stimulus that took a primitive fish and turned a small lump of olfactory tissue on its nerve cord into a brain. We think because we smelled.

Smell is a very animal thing, almost reptilian, where the more cerebral things like reading less so.

I do believe that using fragrance is a plus. It's one of our senses and it's be a waste not to use our sense of smell. I also think smell is something that tells a lot about a person.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

Brains don't really smell, but what's amazing about the brain is that it's almost like scrambled eggs or soft tofu, almost like a gel. The brain controls so much of what we do, but you could put your finger right through it.