I've done many ads because that's my new career. It's an inspiring extension for my mind.
Sentiment: POSITIVE
I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
I gotta be involved. I still write ads; I still run around and rally the creative people.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
If I do a certain number of ads, I have to do a personal project in between, just for my own sanity. I still consider myself a punk-rock kid.
I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.
Advertising is what you do when you can't go see somebody. That's all it is.
I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.
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