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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.