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Men make clothes for the women they'd like to be with or in most cases the women they'd like to be.

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

I firmly believe that 90 percent of the confusion that women feel when they are attempting to put together an occasion-specific ensemble is caused by fear: fear of breaking the 'fashion rules,' fear of violating some long-forgotten tradition, or the basic fear of looking bad.

We want every woman to have something unique, a wardrobe she can really make her own.

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

Women love to be asked more about their clothes than their work. We're dolls; we made a wish to become alive.

I think if more designers designed clothes with a more fuller figure in mind, it would represent women in a greater sense.

People get this very romantic vision of a fashion designer who in one night makes 25 sketches and in the morning throws them on the table and there are a lot of women in white aprons with the pins on the lapel and they start to grab the sketches and... It's not like that.

It was tough trying to figure out how to put on all the women's clothes.

A lot of women find that their workwear acts as armour.