When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'
Sentiment: NEGATIVE
Everything has a trend to it; I don't care if it's appliances or engines. I always ask, 'What has a company done in the past five years that somebody's noticed?'
Since I'm the president and Democrats have controlled the House and the Senate, it's understandable that people are saying, you know, 'What have you done?'
People are really suffering these days. There's a lot of corporate triumph and a lot of personal despair as they wonder what are they working for.
Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.
If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work itself and for the people it's about - no 'Coca-Cola presents.'
People kept saying, 'You've made it!' and I was like, 'What have I been doing all this time?' I've always felt successful.
We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'