The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
Sentiment: NEGATIVE
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
I'm caught up probably just as much in the consumer culture as the next person.
I think of myself as just another consumer.
Consumer society tantalises us. We then try within ourselves to control the needs that are being constantly stimulated.
We live in an era of consumerism and it's all about desire-based consumerism and it has nothing to do with things we actually need.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
A consumer is a shopper who is sore about something.
That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.
When you focus on the consumer, the consumer responds.