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It's insane how much press my Instagram will get. It's weird, in a way, that I can dictate the agenda - but I love being able to have a say in all of that.

'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.

Instagram is just a highlight reel... Ten percent of the time, Chan and I have a lot of fun. Ninety percent, we're really boring.

The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

I don't look at Instagram. I don't have much to do with social media.

My kids tell me to Instagram, so I do that. I have a few thousand followers.

The thing about Instagram and fashion is that is has absolutely taken down the sense of the velvet rope and has pulled the curtain aside on the entire experience that used to be for a select 100 people in the world. Now it is there for millions of people to consume.

I have more than 4 million followers on Instagram. All the companies I work for want me to guarantee how much I'll post for them, but I'm not going to force my career onto the people who follow me. I refuse to do 40 Instagram posts about any campaign.

Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.