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Advertisers really want to create ads that are relevant to the realtime experience.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

In the web products and services world, you have a real-time interaction with your customers, and then a real-time editing of how you as a company are doing.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Users are open to ads as long as they're relevant to their realtime experience.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

The Web and new technology offer more opportunities to reach a world market at a lower price. Today, a person can start a business at home and reach the world market.