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Advertisers really want to create ads that are relevant to the realtime experience.

Users are open to ads as long as they're relevant to their realtime experience.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

People love to interact in real time, whether it is with each other or with content.