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Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Users are open to ads as long as they're relevant to their realtime experience.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Ads need to be little pieces of entertainment.