Quote

You cannot represent cool. You've got to be cool. You've got to be authentic. I think, after all these years, that is how I define cool. It is being authentic. That is powerful.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

I've never done anything because I thought it would look cool.

I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?

The importance of logo into today's fashion is un! be! Lievable!

I like being able to have things that identify you in a brand without blatantly showing a logo.

Cool? Am I cool? I don't know, but I hope my characters are cool, in the sense of iconic. That's my job, at its very essence.

For most of my life, I've thought of myself as pretty cool.

Growing up, Guess always had these amazing billboards and cool affordable clothing. I wore it then, and I still wear it now! It's come full-circle. When I design the clothes, I have a very good team around me, showing me different pieces and cuts.

I've never been cool and I don't really care about being cool. It's just an awful lot of time and hair gel wasted.