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I like being able to have things that identify you in a brand without blatantly showing a logo.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

People always try to put a title or a symbol on you. If you work in a bank, you are a banker. For me, they see a co-founder of Facebook.

I didn't think it was cool for me to walk around with a huge Kygo logo on myself.

Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith.

I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?

A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.

I'm kind of brandless. I don't like big logos or whatever.