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The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world.

To be able to watch something that you start on your television that you then move to your mobile device, I think that's a big benefit for the content business.

For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel.

Mobile video is now a reality and a force to be reckoned with. I think it is essential to think about how people interact with their phones; how they consume content and how they share.

If you have a native monetization system where the atomic unit of content is the ad unit, that scales down all the way to a small screen experience. That's why Twitter is performing so well on mobile.

Mobile entertainment is a huge opportunity. We are committed to mobile just as much as we are to PCs.

I think mobile advertising is going to be huge.

I am very aware of the fact that it's highly unlikely anyone will write an article via their mobile phone. I've done it, but it's painful. And it's not just about the small keyboard and the small screen - though that's awful. It's the emotional experience of writing an article.

Whether it's on top of a phone booth or a $200 million soundstage, it's about stories.

The mobile business in particular is something we must take seriously. I see tremendous prospects for all those transactions that can be handled on mobile phones.