I think mobile advertising is going to be huge.
Sentiment: POSITIVE
The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world.
Many a small thing has been made large by the right kind of advertising.
Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones for shopping. It's going to change the nature of advertising.
The internet population is going up and up. I am confident that this will be a huge market.
Advertising at its worst will be killed by the Internet. And rightly so.
The mobile business in particular is something we must take seriously. I see tremendous prospects for all those transactions that can be handled on mobile phones.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Mobile entertainment is a huge opportunity. We are committed to mobile just as much as we are to PCs.
It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
The future of advertising is the Internet.