You have major labels that are willing to take unconventional approaches because the old model is crumbling in front of us.
Sentiment: NEGATIVE
The decline of the major labels has changed the audience. They aren't force-fed by a system any more. They can make their own decisions.
It is a point where our old models must be discarded and a new reality rules.
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.
Trends are not real; they are for the consumer, and once we can get enough of us to free ourselves from it and realize that it's not about strong-arming our way through, it's about understanding that we are so needed for the balance of this planet, then I think we can start having changes.
They're protecting an archaic industry. They should turn their attention to new models.
What we need to do, as writers, is find out where our market is and adapt to it. I'm not saying that you follow every trend slavishly, but what you see is that, if there is a sea-change in the way that things are being done, then you account for it.
Basically we just created our own label, but again we just did it to document our own music and create our own thing, so the major labels were just always out of our picture, we're not interested.
If we can just take a few companies, and use those as models, as examples, to show the rest of corporate America how they can become more competitive, that's what I'd like to do and that's what I hope to do.
Trends are dangerous; you will fail if you design for them. You cannot follow the work of others. I have my own DNA, my own formula. I always stay true to myself and to the brand.
Attention, it just comes and goes. Since we don't have a major label, it's like, what are we gonna do next? You have to make your own decisions.