Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.
Sentiment: POSITIVE
Marketing is designed to bring people into something.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive.
In any industry, the people with the freshest ideas usually come from outside.
The ability to take another perspective has become one of the keys to both sales and non-sales selling. And the social science research on perspective-taking yields some important lessons for all of us.
It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes.
You have to stick out the toughness of the business and form relationships with the people in it.
Marketing is what you do when your product is no good.
So I think instead of focusing on the competition, focus on the customer.
Our new attitude is how can we put you in front of our customer.
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