They say Formula One is a market which it can't be, obviously. Our market is independent, it's a sport.
Sentiment: POSITIVE
Corporate America doesn't really have an interest in Formula One because there is nothing American in it at this point. It is European and all made by Europeans. Until that changes, the interest isn't going to be at the level it needs to be.
I think there's a lot of deep-rooted history in England with racing. Lots of Formula One teams are based there. Formula One is obviously a huge sport over in England and Europe.
The business model of racing is not a pretty one.
There is so much more demand for Formula One than it can supply. You have governments investing in circuits all over the world, and the private sector sometimes has a tough time competing with that.
We do not invest in advertising... So racing is the best advertising for Ferrari.
American people are very patriotic, but there is no driver to get behind and support. I don't see why Formula One cannot be something America is a part of. I wouldn't say it's too European at all.
I've never been bashful to say that I'm not really interested in Formula One. When I lived in England, it's all I wanted to do and I thought that anything else would somehow be a compromise to my dreams. But then when I came back to the States, I realised how much I loved being back in the States.
A lot of people think Formula One isn't a sport because everyone drives a car when they go to work in the morning. But we're pulling up to six G on a corner or during breaking, which is almost like being a fighter pilot. So we have to do a lot of work on our neck muscles.
There is no doubt that Formula 1 has the best risk management of any sport and any industry in the world.
Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.