As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess.
Sentiment: NEGATIVE
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Apple took the edge off the word 'computer.'
Microsoft is one of those rare companies to have truly revolutionized the world through technology, and I couldn't be more honored to have been chosen to lead the company.
The wonderful thing about Apple technology is just how intuitive it is.
Here's the thing about Apple technology: once you own a piece, you want to use it.
Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business.
Microsoft was not a mysterious, strange entity. You put your PC on and there's an ad for them.
Not to go too far, but Microsoft is probably used by most people out there.
I don't really think anything Microsoft does puts pressure on Apple.
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.