Here's what I'll say: some toys should be movies, and some toys should not be toys, and I'd like to believe we know the difference between those two things. The movies that work, work when there is a story there that you can take the toy out of, but when you put the toy in, it becomes an even more amazing experience for whatever reason.
Sentiment: POSITIVE
On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.