You know how it is in L.A. At times, it's a dog-eat-dog world. There's a lot of sharks. I think with YouTube, we're anti that. We're anti-competitive. We're all about collaborating and supporting.
Sentiment: NEGATIVE
At the beginning, there was this competitive vibe, like, 'Oh, we've got to compete for this audience.' But then, over the next few years afterwards, everyone on YouTube realized the more we work together, the more we collaborate, it just benefits everyone. It just became a really friendly community.
Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'
I hate going to L.A. and dealing with the contempt people have for television and television actors. It's unbelievable the kind of attitude people take toward what is the most exciting medium we've got right now.
A lot of YouTubers, because they have such pride in what they do, have a negative connotation towards television. I don't feel that way. I feel like it's another medium to reach a broader audience.
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
YouTube is becoming much more than an entertainment destination.
I love this thing about L.A. that we always make fun of but always do, which is talk about traffic and which direction we're going.
L.A. is so focused on TV and film that theater is kind of an arcane sport. People look at you like you're doing something cute.
YouTube has proven it can flourish in a model where there is more autonomy, and in that way I think it is an example and a potential model for other areas of the business.
I watch 'Shark Tank,' of course. It's very entertaining. I think it's actually good to help people think about the business they might start, and sometimes you get encouraged by looking at someone going into business and saying, 'Hey, I could do that.'