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As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

There are a lot of pros and cons about social media; it's just how you choose to handle it and how you have to be prepared for the negatives as well.

While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.

Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

Social media has changed our lives forever. Some continue to reject social media, refusing to become one of the sheep, but you just can't avoid it.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.

We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.