Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
Sentiment: POSITIVE
Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.
Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.
Social networking helps reach people easier and quicker.
Once social media was introduced, it enabled a new way for people, particularly the younger generation, to connect with one another, based on common interests, goals and even values.
Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.
There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.
The reason people need advice on using social media is that they're a much more complex and nuanced way to communicate than a conversation or email.
Social media is simply a tool that facilitates actions.
No opposing quotes found.