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I think that ultimately over time we really should strive for a place where most information is available online and is searchable.

I think the search engines are the new equivalent of publishing: an enabler of information.

Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

We get better search results and we see more appropriate advertising when we let Google know who we are.

In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.

Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

This is a bit like big-game hunting. You look for companies of a certain size that deserve to be public.