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I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.

That is really not much different from the search engines that are being constructed today for users throughout the entire world to allow them to search through databases to access the information that they require.

I think the search engines are the new equivalent of publishing: an enabler of information.

If you know what you want, you use Google. But if you don't know what you want, and you want to be surprised and find something you didn't expect, we want you come to StumbleUpon. Really, that idea of being a discovery engine versus a search engine.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.