Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.
Sentiment: NEGATIVE
My inspiration for new products comes from moments in my life or what's happening around me.
You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.
Longevity in this business is about being able to reinvent yourself or invent the future.
The true essence of fashion is being able to reinvent yourself with what you have.
You have to stay updated on trends, social things and pop culture, you need to stay with the times and keep evolving.
It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much about maintaining the same quality they did when they were just trying to fight for survival and no one would pay attention unless they had the best technology.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
People always tell me, 'Reinvent yourself, re-this, re-whatever.' I haven't reinvented myself. It's an honest evolution. I've always been authentic.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.