Quote

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

Marketing is what you do when your product is no good.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.

You can hype a questionable product for a little while, but you'll never build an enduring business.

I can't complain about the way I've been marketed because it's been so successful.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

We're obviously going to spend a lot in marketing because we think the product sells itself.