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When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.

I get inspiration from my everyday life.

All my inspiration comes from life. That's how it never stops, in a way.

My inspiration comes from my real life experiences.

Each time I invent something and have it manufactured, it's so incredibly exciting that I can't imagine ever wanting to stop. Envisioning new products is easy for me. I just don't have enough time in the day to design them all.

I look at life through product, and my goal is to impact people and make their lives better.

When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.