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Roja Dove - who, at 58, is a stock-straight six feet and handsome with lantern jaw, blue eyes, and impeccably combed silvering hair on the sides of an otherwise tanned bald head - may possess the finest nose in the world.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

A fragrance that matches the personality of the man or woman who wears it is an integral part of the memory that you have of him or her. It goes without saying that it's a formidable weapon of seduction.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.

As a child, our house had a backyard lined with roses tended vigilantly by my mother. So the fragrance fills me with nostalgia for my youth.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

Fragrance takes you on a journey of time. You can walk down the street and pass someone and get taken back 20 years. It's very Proustian that way.

Scents evoke very, very powerful memories, whether it's the scent of someone that you know and someone that you love, or if it's a meal that your mother made.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.