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I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

Fragrance is a very personal gift, and I think that's why it makes a great Christmas gift. There's a very distinct signature to it, so if you give it as a gift, I like to think that it's from a person that thinks very highly of you.

A good fragrance should have a certain personality that makes people identify the scent with you.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

Fragrance takes you on a journey of time. You can walk down the street and pass someone and get taken back 20 years. It's very Proustian that way.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.

I think a fragrance is more of a signature than even what you wear - something you'll remember more down the road than a shirt.