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Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.

Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.

While technology efficiently delivers news stories to our desktops, laptops and mobile devices, magazines are all about context - how ideas and images are presented in relation to one another and within a larger point of view.

Let's leverage the power of the Web - don't get rid of it, but make the Web beautiful again. We need to give the content room to breathe and give magazine-style advertisements the opportunity to flourish.

Great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have to be brilliantly packaged; they must feed the mind and move the heart.

You look at, like, a 'People' magazine, which used to be a really good, you know, nice magazine you could go to for real stories. It wasn't like a 'Star' or an 'US Weekly' and they have somebody with plastic surgery on the cover, Heidi Montag. And it's obviously what consumers want, because why else would they be doing it?

Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.

We're always bombarded with images from magazines of what looks cool and sexy.