If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
Sentiment: POSITIVE
Buying a banner, you have no control whether ten different people see your ad once, or one person sees it ten times.
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is what you do when you can't go see somebody. That's all it is.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
If you have a good selling idea, your secretary can write your ad for you.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Upfronts are all about ad sales.