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The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.

I'm a normal consumer but try to do the best I can. I try to buy locally, and I mostly avoid supermarkets.

When you focus on the consumer, the consumer responds.

I'm caught up probably just as much in the consumer culture as the next person.

I think of myself as just another consumer.

People buy products if they're better.

When the product is right, you don't have to be a great marketer.

Customers don't just want to shop: they want to feel that the brand understands them.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.