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The model of Coca-Cola is local, whether it's investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.

If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work itself and for the people it's about - no 'Coca-Cola presents.'

Coca-Cola is an American icon.

I love cola.

When I was an orphan, I was the richest kid at the orphanage because everyone else was complaining about not having anything. But when I discovered that you could get two cents for a Coca-Cola bottle, I would follow people around who were drinking it and ask them if they were almost through with it.

PepsiCo is a $63 billion company. Half the company is snacks, and half the company is beverages. We have a glorious snacks business and a glorious beverage business. We are extremely profitable. We are growing.

Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

I don't need to know how they make Coca-Cola. I think it tastes just fine not knowing what the ingredients are. I think there are some things that should be kept secret.