The model of Coca-Cola is local, whether it's investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.
Sentiment: POSITIVE
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
Coca-Cola is an American icon.
While American taxes pay for much of the research and development that goes into creating the new, life-saving drugs, American consumers continue to subsidize the cost of the drugs for consumers across the world.
We pay taxes, and we help the city coffers.
Clients are becoming more global; they're realizing that markets are more interconnected. It's no longer the local regional clients buying the local regional flavors. It's everybody asking for everything.
Everywhere in Africa, you see Indian, Chinese, Brazilian businesses. Other than Coca Cola and the oil companies, it is very rare to see American businesses.
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.
When you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers.
The market for local advertising is in the billions.
We're learning a lot from large international competitors... As we go international, we're looking to add something unique to the market. And so when we do go international, it won't just be as a taxi service.
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