Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
Sentiment: POSITIVE
I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie or video game - people generally want 'more of the same thing, except better and different.'
The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.
There are times when it is best to be content with what one has, so as not to lose everything.
I think that in an Internet age, content is content. As long as you can stand up on the merits of what you're doing right at that moment and aren't just relying on your success in doing something else, it's all good; people will respect you.
You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.
I just feel like content is content; people want to see it resonate.
There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
We believe content relationships are compelling draws even where paid-TV-provided guides are prevalent, such as here in the United States.
For this to make sense, of course, it would have to be a fair financial deal for us. But I think this could be the occasion for us to build a true partnership in content. And we're especially interested because interactive services are a key field for us.
Total loyalty is possible only when fidelity is emptied of all concrete content, from which changes of mind might naturally arise.