There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
Sentiment: NEGATIVE
Content is often the reason users come to your site.
The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.
Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
I just feel like content is content; people want to see it resonate.
When you make content, you try things, and they don't always work. You learn from it and figure out what's next.
Ultimately, going into the consumer market, we really need outstanding content. That was the goal: if we can get the developer kit out at a low enough cost point, then hopefully a lot of developers would show up and start creating content.
I think media people know we're good at making content and how we can be smart about how to consume it. It's always a balance.
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
We need to build systems that can automatically figure out what's high quality and what's not, and encourage users to contribute high-quality content. There's a lot of technical challenges in that.
No opposing quotes found.