Many a small thing has been made large by the right kind of advertising.
Sentiment: POSITIVE
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
The market for local advertising is in the billions.
Ads need to be little pieces of entertainment.
I think mobile advertising is going to be huge.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
A good advertisement is one which sells the product without drawing attention to itself.
Mass demand has been created almost entirely through the development of advertising.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.