It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
Sentiment: NEGATIVE
The mobile business in particular is something we must take seriously. I see tremendous prospects for all those transactions that can be handled on mobile phones.
The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Local commerce, without question, will be one of the fundamental use cases enabled by mobile devices over the next several years.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel.
A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.
Entrepreneurs do not try and create new types of smartphone technologies now because they know it's pointless: They're going to get sued almost immediately.
Many of the companies in the mobile location space are trying to figure out different ways to tie what they're doing to commerce.
I think mobile advertising is going to be huge.