Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
Sentiment: POSITIVE
I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.'
Running an airline is a normal job. Racing is more.
Airlines are interesting. They not only favor celebrities, they court them.
A lot of airlines have come and gone.
If anyone wonders why the airlines are not doing well it is because flying has been made such an unpleasant and degrading experience.
First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing.
Direct flights facilitate business. They facilitate business-to-business collaborations. I think anything that makes it easier to bring two areas together is a significant benefit to deepening relations and connections.
When we're touring America or Europe, we use our own plane and a great advantage of that is it cuts out an awful lot of time checking in. You literally drive up to the plane, get on and then drive off at the other end.
The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.
The airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you every day.