The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.
Sentiment: POSITIVE
Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.
We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.
I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground.
We have so much pride in welcoming these passengers onto the plane, and they have so much pride in travel. It's something that I definitely always remember, when I'm playing a scene on the plane, just to imbue everything with that sense of excitement.
I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.'
Airlines are interesting. They not only favor celebrities, they court them.
Airline travel is hours of boredom interrupted by moments of stark terror.
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