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Our business is all about helping someone - a founder, a CEO - building a great business. It's not about seeing our names in the press.

You certainly have a higher quality of life when you are not on the Forbes list. It just means that your security changes, and you're known for the wrong things.

Our content carries the Forbes name, and our whole mantra is to put authoritative journalism at the center of the social media experience.

We'll have, by the end of 2013, 30 local language editions of Forbes, many of those are pioneers in the markets they serve with Forbes.com. We launched recently in Thailand and Vietnam, and we're in China and Korea and all around Latin America.

Now an audience of more than 1 billion people is only a click away from every voice online, and remarkable stories and content can gain flash audiences as people share via social networks, blogs and e-mail. This radically equalizes the power relationship between, say, a blogger and a multibillion dollar corporation.

Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work.

We all love people who give credit to others for their success. Companies would probably do better with CEOs who didn't blow their own horn and ask for ridiculous salaries and new yachts every year.

There's a certain degree of speculation that goes into valuations. In so far as the market supports a valuation, everyone who gets a great one deserves it, but they should also be cautious because that speculation is temporary. I saw Yahoo go from $100 billion to $10 billion. It's not a long-term measure.

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.