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On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

Smell is incredibly important and sensual; it communicates who you are.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

A good fragrance should have a certain personality that makes people identify the scent with you.

I'm a massive fragrance fan - I think fragrance is part of someone's hygiene, and I'm a big believer in leaving an impression through scent.

Fragrance is my favorite thing. So much so that if I leave the house and I don't put any on, I'll turn around and go back home.

Even though I always knew I had a good nose for fragrances, the process of creating my own, 'Alive,' turned out to be a great learning experience for me. And the name explains my reason behind it. Smelling good makes you feel alive.

For me, a fragrance is another way of leaving an impression on somebody.