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I do believe that using fragrance is a plus. It's one of our senses and it's be a waste not to use our sense of smell. I also think smell is something that tells a lot about a person.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

For me, a fragrance is another way of leaving an impression on somebody.

A good fragrance should have a certain personality that makes people identify the scent with you.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

Smell is incredibly important and sensual; it communicates who you are.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.

I like a fragrance that you notice and want to find out more about - get a bit closer. I don't want to walk in and be jolted awake by someone's smell.